Editing is an extremely critical step in the monetization process of self-media, as it determines the final quality and professionalism of the film. Good editing also reinforces the narrative, adds visual appeal, and improves the overall viewing experience.
Dear self-media creators and short video lovers! Today we're going to talk more about clipping. Editing isn't just about putting clips together, it's an art, a process that can take your film from ordinary to great.
Why are clips so important?
First of all, editing is a key part of self-media monetization. A good clip not only attracts more viewers but also increases audience engagement, which is very important for operations and marketing. Editing is also a guarantee of the quality of the video, and a clever clip can make your video stand out on the short-form video platform.
Psychological Perspective: Editing and Audience Psychology
During the editing process, you need to apply some psychological principles to engage the audience. For example, use fast-paced music and clips to create tension, or slow motion at key moments to add drama. These are all ways to apply psychology to increase audience engagement.
Depth Logic: The three levels of editing
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Basic Editing: This is the simplest editing, which mainly cuts out the unwanted clips and puts the good clips together.
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Narrative editing: Here you need to think about how to tell a story through editing. This usually involves how to arrange the order of the clips and how to use the editing software Jianying and CapCut to bring your ideas to life.
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Psychological Editing: This is the highest level of editing and involves how to influence the viewer's psychology and emotions through editing.
Landing Execution: The actual steps of editing
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Choose editing software: We mainly use Jianying and CapCut, two editing software, which are very suitable for self-media creators.
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Preliminary Editing: Cut out all the unwanted clips and arrange the rest according to your script or plan.
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Detail adjustments: This includes adjusting color, volume, and more, all of which can be easily done in Clipping and CapCut.
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Add special effects and transitions: This can make your movie more professional, and both Cut and CapCut offer a wealth of effects and transition options.
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Final preview: Before publishing, make sure to preview your movie multiple times to see if there is anything that needs improvement.
What should I pay attention to when editing?
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Avoid over-editing: Too many special effects and transitions can make your movie look unnatural.
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AV Sync: Make sure audio and video are perfectly synchronized.
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Save frequently: Don't forget to save your progress frequently during the editing process.
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Music duration vs. video duration: Make sure your background music doesn't exceed the total duration of your video, which will make your video look more professional.
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Volume balance: The volume of the music should not override the vocals. Remember, the vocals are the most important, and everything else is used as a foil and a plus.
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Subtitle and platform compatibility: Especially on platforms like TikTok, the video size may be enlarged, so make sure that the position of the subtitles is not cut. Frequently asked questions: First and post editing times
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First Edit: If you're editing for the first time, it's perfectly normal to spend 3 to 4 hours.
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Post-editing: As you gain experience, you will find that the editing speed will gradually increase, and generally speaking, you should be able to complete a short video clip in 1 to 2 hours.
summary
Editing is an indispensable part of self-media monetization. From choosing the right editing software to thinking about how to influence the viewer's psychology through editing, every step needs to be carefully planned and executed.
I hope this article can help you go one step further on the road of self-media! If you find this article useful, remember to like it and share it~