Can a person do self-media? How do novices do a good job of self-media? What should we do with self-media? Presumably this is a question that many people have in the process of doing self-media, self-media can be said to be the simplest side hustle of the Internet, and many people have made a fortune through self-media. Therefore, the issues that everyone is concerned about will be explained to you once today, I mainly share the self-media operation method from the perspective of novice operation, remember to like it if you think it is useful!

1. Account Contents1
. Determine your targeting and typeBefore
creating a self-media account, you need to clarify your targeting and target audience . This will help you identify the genre, style, and genre you need to make your content more engaging and credible.
2. Unified Video StyleIn
order to make your account stand out from the crowd, you need to establish a unique style. This can include visual elements (e.g., photography, video clips ), audio elements (e.g., music, sound effects), and text elements (e.g., verbal expressions, subtitles).
3. Attract your fan base
with precisionOnce you've figured out your targeting and type, you'll need to develop a strategy to reach your target audience. This could include using specific hashtags, partnering with relevant accounts, or providing valuable content.
4. Use a unified style to help the
platform labelingIn order for the algorithm to recommend your content better, you can use the unified style to help the platform For example, if your videos all use a similar visual and audio style, an algorithm might associate your account with a specific topic or genre.

2. Account Operation

1. The importance of
when to post videosThe time period in which you post videos is critical to the success of your account. You'll need to analyze your target audience's timing and habits to determine the best time to post. For example, if your target audience is office workers, they may prefer to watch videos on weekdays or weekends.
2. Analyze the video data and observe the peak time period
of playbackIn order to better grasp the release time, you need to pay close attention to the video data. By analyzing metrics like plays, likes, comments, and shares, you can discover when your followers are most active.
3. Adjust the video release time to avoid traffic lossAfter
observing the video data, you need to adjust the release time according to the peak playback time period. For example, if your video has the highest number of views between 8 and 10 p.m., you should try to post new videos during this time period.
4. Keep up with what's trendingIn
order to increase your video exposure and attention, you need to keep an eye on current hot events and topics. By keeping up with what's trending, you can produce content that is more engaging and discussed. For example, you can make videos on related topics during a specific holiday or popular event.
5. Check the platform's hot search listsMany
social media platforms publish hot search lists to show the most popular topics and trends right now. By looking at the trending lists, you can understand what your target audience is paying attention to and create videos that are relevant to it.
6. Learn to chase hot spots, rubbing trafficIn
addition to keeping up with hot spots, you can also increase your exposure by rubbing traffic. For example, when a hot topic is just starting to trend, you can make a relevant video and publish it as soon as possible. While this requires a certain amount of acumen and speed, it can help you gain more exposure and attention.
7. Actively participate in platform activitiesMany
social media platforms regularly host official events or challenges. By actively participating in these activities, you can gain more exposure and traffic, while also potentially receiving official recommendations and support. This is a great opportunity to expand your audience and increase the number of followers.

3. Fan operation1
. Observe fan data, do fan profilingIn
order to better understand your fan base, you need to observe and analyze fan data. This includes characteristics such as their age, gender, geography, occupation, etc. By understanding fan personas, you can better meet their needs and deliver more valuable content.
2. Build a fan base and increase interactionBy
building a fan base, you can engage with your fans and stay connected. This can help you understand their needs and feedback, while also improving your account activity and follower stickiness.

3. Analyze Fans' Interactive Comments and NeedsAfter
understanding your fan profiles, you need to further analyze their interactive comments and needs. By collecting and analyzing this feedback, you can understand whether your video content and presentation are meeting fan expectations and needs.

4. Adjust the content format of your work to meet the needs
of your fansYou can adjust the content and format of your work based on their feedback. For example, if your followers like more useful content, you might consider adding more tips and tricks to share. Conversely, if your fans prefer entertaining content, you can add more interesting storylines or performance elements.

Although this article provides the overall steps of self-media operation, the situation of each account is different. Therefore, you need to adjust and refine according to the characteristics of your account and the target audience. Hopefully, these steps and suggestions will help you better run your own self-media account!